Western Australia is a place where scale becomes the story. Bordered by the Indian Ocean and stretching across more than 2.5 million square kilometres roughly the size of all Western Europe it delivers the kind of big, cinematic landscapes travellers can't find anywhere else. This is a region defined by colour and contrast: bubble-gum pink lakes, ancient rock art galleries that form the world's oldest outdoor museum, towering timber forests in the south and the famous horizontal waterfalls carved into the Kimberley.

As the closest Australian state to Europe with direct flights from London to Perth, Western Australia is the gateway to pristine beaches, vibrant cities and untouched wilderness. For clients looking for the hidden gem of Australia, WA might just be it.
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Perth & Surrounds

Perth sets the scene beautifully as Australia’s sunniest capital, serving up an average of eight hours of sunshine a day and warm summer temperatures that hover around 29°C. It’s a bright, easygoing gateway to some of Western Australia’s most iconic experiences.

Highlights of Perth and surrounds

  • Rottnest Island: home to the famously friendly quokka, the island sits just 23 kilometres offshore and is easily reached by ferry from Perth or Fremantle, with seaplane and helicopter transfers offering a more elevated arrival.
  • The starting (or finishing) point of The Indian Pacific, a magnificent day, 1-4 night train journey through the Nullabor to Sydney. The perfect way to travel in style.
  • The beaches: with 19 beaches to choose from, from Cottesloe to Coogee, get out of the city hustle and bustle for a relaxing bbq on the white sand.
  • Fremantle, or Freo, as it is affectionately called, is only 30 minutes from Perth, and home to historic buildings, boutique galleries and breweries and a thriving seafood scene.

Perfect for

  • Sunseekers and city explorers: clients who want the buzz of a big city, but within touching distance of beaches for that all important chill time.
  • Sports fans: from SailGP, rugby 7s, tennis and AFL, Perth hosts multiple sporting events year round.
  • Arts and culture buffs: a visit to Perth isn't complete without the WA Museum Boola Bardip, a cultural centre showcasing history and stories through interactive exhibits.
Buildings in Perth (credit to Tourism Australia)
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people jumping in Margaret River - credit to Tourism Australia

Margaret River & the South West

Australia’s South West unfolds just a few hours south of Perth, but it feels like an entirely different rhythm of travel. This is where the Margaret River and Great Southern regions introduce visitors to world-class wine, pristine beaches, dazzling cave systems, towering forests and seasonal displays of wildflowers and migrating whales. The landscape is incredibly rich, one of only 34 biodiversity hotspots on Earth, with almost 80 per cent of local plant species found nowhere else.

Margaret River remains the South West’s star attraction, with more than 100 cellar doors and a thriving craft brewery scene.

Busselton

  • Home to the Southern Hemisphere's longest jetty at 1.8km long, don't miss out on the underwater activities either. Explore the Underwater Sculpture Park's 13 incredible sculptures made by talented artists from around WA.

Margaret River

  • A place which really does have it all - a world renowned wine destination, with wine tastings galore, as well as a top surfing location which hosts the World Surf League every year.

Cape to Cape

  • A 123km spectacular hike that runs from Cape Leeuwin in the north to Cape Naturaliste in the south and takes around 5-7 days to complete.
  • Be wowed by awesome scenery, whale sightings and ever-changing forest scenery for a true Western Australia adventure.

Perfect for:

  • Food, wine and indulgence seekers who want long lunches, premium cellar doors and boutique producers.
  • Active nature lovers drawn to dramatic coastlines, forest trails, surf breaks and immersive outdoor experiences.
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Ningaloo Reef & Coral Coast

Discover the full spectrum of colour beneath the crystal-clear waters of World Heritage–listed Ningaloo Reef (Nyinggulu). This is the world's largest fringing reef, a place where you can dive, snorkel or simply glide through a world of coral gardens as whale sharks, humpback whales and manta rays drift past in one of those rare, life-changing travel moments.

Ningaloo Reef 

  • Home to over 250 specials of coral and 500 species of fish, it is also the gathering spot for whale sharks between March and August.
  • Accessible directly from the beach, it offers easy access snorkelling for everyone.
  • Exmouth is home to the Sal Salis, part of Luxury Lodges of Australia. Comprised of 15 luxury wilderness tents, guests can enjoy chef prepared meals and spectacular stargazing.

 

Coral Bay 

  • 90 minutes south of Exmouth lies Coral Bay, known for its huge manta ray population that glide lazily through the waters.
  • A 4WD lover's delight, guests can get off the beaten track and immerse themselves in the Aboriginal culture and history. 
  • Take a boat trip out to the untouched Abrolhos Islands, 80km off the mainland and marvel at the one of the world's most important seabird breeding sites.

 

Perfect for:

  • Marine lovers, who are willing to travel to experience some of the purest wildlife encounters on planet earth.
  • Active explorers, who want to kayak, walk and swim in this pristine paradise.
  • Bucket list seekers, who want premium accommodation coupled with out of this world wildlife for memories to last a lifetime.
  • Clients who want a Great Barrier Reef experience without the crowds, a true hidden gem.
Walkers on Ningaloo Reef beach (credit to tourism australia)
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Car driving down the outback road - credit to tourism australia

Esperance & Golden Outback

You and your clients may have seen the picture of the famous beach in Esperance, Lucky Bay, with its turquoise blue water and flour white sand - it almost doesn't look real! But Esperance and the South East of WA has much more to discover...

Esperance & surrounds 

  • Beachy heaven: Lucky Bay isn't the only untouched natural beauty near Esperance. Blue Haven, Lovers Beach, Cape Le Grand and Wharton Beach are all spectacular and well worth a day trip.
  • Fitzgerald River National Park: only 2 hours west of Esperance, its perfect for anyone with a love of nature and a thirst for adventure, with numerous bushwalking tracks, camping spots and whalewatching viewpoints. 

Golden Outback

  • Wave Rock: nowhere near the sea but just as striking, this 15 metre multicoloured granite wall is a true sight to behold, even more so when it is adorned with colourful wildflowers in spring!
  • Mulka's Cave: A breathtaking place with a thrilling backstory (no spoilers here!) Your clients will love getting under the skin of the Aboriginal culture and learning about the 450 paintings cover the cave's walls.
  • The Nullarbor: one of Australia's most otherworldly landscapes, stretching 1,200km and home to Australia's longest, flattest road. 

 

Perfect for:

  • Off the beaten track travellers, who are willing to make the effort to get to this untouched corner of Aussie paradise.
  • Slow travellers, who can take the time to take in the culture and history and get under the skin of the region.

 

 

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The Kimberley & North West

Vast - the word that springs to mind when describing the Kimberley and North West of WA. 3 times the size of England, the Kimberley region is home to some of the most geologically interesting features in the country, if not the world. 

 

Horizontal Falls

  • A one of a kind feature that Sir David Attenborough described as 'one of the greatest natural wonders of the world', two narrow gorges push the water through at an unbelievable rate. 
  • They also have a huge tidal range of 10 metres, so the direction of the falls changes during the day. 
  • Best seen from above, we are able to offer heli tours over the falls, so get in touch with an agent today. 

 

Bungle Bungle Range

  • Located in the stunnin Purnululu National Park, this UNESCO World Heritage site is worth the journey!
  • Formed into beehive like shapes over 350 million years ago, the Bungle Bungle Range rises 300 metres above the surrounding grass plains.

 

Broome

  • A place where outback meets ocean, Broome has attracted people worldwide for its famous pearls which you can see in showrooms today.
  • Touching distance to the 22km world famous Cable Beach, home to probably one of the best sunsets you will ever see.

 

Perfect for:

  • True adventure travellers: The Kimberley is one of the last untouched wildernesses in the world, so clients either need to be comfortable with long days behind the wheel of a 4WD vehicle, or we have many tours that take care of the travelling for them!
  • Culturally curious: The Kimberley is rich in Aboriginal stories, art and history, and offers clients the chance to connect with the Traditional Owners of the land. 
Aboriginal guide walking with woman - credit to tourism australia

Practical Information for Agents

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Driving Tips

The main roads in Western Australia are all sealed and well-maintained, but due to some remote areas, a 4WD vehicle is recommended due to the rugged terrain. WA is the largest state in Australia and impossible to cover it all! Make sure to really interrogate your clients as to what their preferences are so no unnecessary time is spent on the road. 

Perth Airport → Perth CBD: 20 minutes

Perth → Fremantle: 30 minutes 

Fremantle → Rottnest Island: 30 minutes ferry

Perth → Margaret River: 3hrs

Margaret River → Esperance: 7hrs 30 minutes

Perth → Ningaloo Reef: 13hrs

Ningaloo Reef → Kimberley: 20hrs!

Ningaloo Reef → Broome: 13 hours

Broome → Bungle Bungle Range: 10 hours

 

 

 

 

Outback image of land rover (credit to Tourism Australia)

Need To Know

WA is one of the least densely populated places on Earth, and one of the most diverse, filled with wide open plains, dense forests and sheltered beaches. However, due to its vastness, its important clients are prepared - whether that means filling up with petrol every time they pass a fuel station, carrying extra water or even a satellite phone if they go really off the beaten track!

National Parks

Entry fees are common at some of the most popular parks in WA, but clients do not need to pay if they walk or cycle into the park. The fees vary, but can be from $10-$17 per vehicle. It is also possible to buy a parks pass, which includes unlimited entry to all the parks in WA for the duration of the trip.

Cultural Heritage in National Parks

When clients are in the parks, they must always respect the Aboriginal values, culture and people. For example, swimming in certain bodies of water is not permitted due to the spiritual significance to the owners of the lands, or using a drone over private land not open to the public.

Mobile Service

Mobile signal can be patchy at times in remote areas of WA. If emergency services are needed and 000 cannot be dialled, install the free Emergency+ app to see GPS location details. 

 

Booking Advice

Although crowding is rare in WA, the main spots such as Ningaloo Reef, do fill up well in advance. Due to limited accommodation options in remote areas, beds fill up fast so it is crucial to book 6-12 months ahead for stays in key areas in peak season.

White sand beach in the Kimberley - credit to Luxury Lodges of Australia

When To Travel

Peak Season
April to October (North WA), December to February (South WA), the North West shines in its dry season from April to October, ideal for exploring the Kimberley, Karijini and Ningaloo with sunny days, low humidity and comfortable temps. In the South, summer arrives from December to February, bringing perfect beach weather, balmy evenings, outdoor dining, festivals and long days in Perth and Margaret River


Shoulder
March to May & September to November 


The South West is mild and sunny, ideal for winery touring, long coastal walks and enjoying the forests before peak crowds. In the North, March and April bring the dramatic end-of-wet-season colours and flowing waterfalls, while September to November offers warm, stable weather and spectacular wildflowers across the Coral Coast and Golden Outback. It’s a sweet spot for travellers who want comfort, colour and fewer crowds.


Off-peak
June to August


The Kimberley shifts into the wet season over summer, with hotter temperatures and dramatic tropical storms, meaning some access is limited during this time.Meanwhile, winter settles into the South West from June to August, bringing cooler days. It’s also prime time for whale watching along the southern coastline and peaceful walks through national parks with very few visitors.

 

Tasmanian Devil

Unique Selling Points

Truly signature experiences: From sunsets at Cable Beach, marvelling at Aboriginal paintings and carvings and the mesmerising Staircase to the Moon, WA offers breathtaking moments that they'll be talking about for years.

Destination diversity: No other Aussie region can match the sheer variety in WA: world class cities and wine, remote forests and waterfalls and pristine coastline. Due to its sheer size, clients will never feel hemmed in by other travellers, and have space to breathe.

Elevated adventure: WA offers unique experiences for clients wanting to explore the vast wilderness in premium comfort. From heli flights, chartered boat trips, guided 4WD tours and luxury lodges, clients can uncover extraordinary wilderness in style.

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If you're a travel agent looking for the best Australian experience for your clients, you're in the right place! We at ozsidekick cater to travel agents from all over the world and make sure your customers get the best possible experience.

Joining us means you'll get access to a wide range of touring products and a support team of Australia-based sidekicks. Moreover, our system is designed to make it easy for travel agents to sell touring holidays. On ozsidekick, you can search, quote, and book from our huge range of itineraries or request a bespoke tour. We're confident your clients will love them, and we're here to make you look awesome!

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At ozsidekick, we proudly belong to the Australian Tourism Export Council, showcasing our dedication to excellence in the tourism industry. Our team members are certified through the Aussie Specialist Program, providing them with expert insights into Australia’s diverse destinations and unique experiences

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